Monday, September 29, 2014

Public Service Announcements

What is a PSA?

A PSA or public service announcement is a short video, radio announcement, or print campaign created by a nonprofit organization to persuade an audience to take positive action for a institution, issue, or cause.

What are you trying to do?

  • Grab your audience’s attention

  • Send a specific, clear, and simple message

  • Change their behavior 

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